What makes truestart special

Meet the people behind your coffee

For over a decade, we've sourced the majority our coffee from the same corner of Colombia.

This summer, Helena & Simon went back to sit down with the people who actually grow our coffee day in & day out. We learnt what coffee means to them, why it's important and why they love working in the industry.

These are the people and stories behind every bag we roast..

Quality obsessed. No shortcuts.

Not all coffee is created equal. Quality can vary enormously before the beans are even roasted - from how carefully they have been grown, picked, processed and stored to the condition and consistency of the green coffee itself.

We choose our coffee against strict standards for flavour and quality - each batch is cupped around 20 times before it even arrives here in the UK for roasting!

Alongside careful sourcing and relentless tasting, we independently lab test our coffee across the quality and purity markers that matter to us.

Caffeine consistency

We verify caffeine levels, helping you choose the right strength and stay in control of how your coffee makes you feel.

Mycotoxins

We test for naturally occurring toxins produced by moulds, including ochratoxin A and aflatoxins.

Pesticide residues

Our testing includes extensive screening for a wide range of pesticide compounds.

Heavy metals

We test for metals including lead, cadmium, arsenic and mercury.

Purity and safety

Our testing also covers acrylamide and microbiological markers including yeasts, moulds, E. coli and Salmonella.

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