Our 2025 Impact Report

A decade of coffee that gives back. See how we performed against people, planet and community this year.

100.9
B Corp Score (vs sector average of 80)
22,000+
Magic Breakfasts donated
£13,000+
Donated to national charities
45
Charities and organisations supported
5,400+
Coffees donated to Mental Health Swims
READ THE FULL IMPACT REPORT

Our B cORP jOURNEY

We’ve been a B Corp for over 5 years now, but what is a B Corp and why did we choose to certify? Let’s dive in..

The B Corp movement began in 2006 with the formation of B Lab, a non-profit organisation that certifies companies based on rigorous standards for sustainability, social impact, and corporate governance.

To become a B Corp, a company must meet high standards of social and environmental responsibility. Unlike other certifications that focus on a single product or area of business, B Corp evaluates the entire company - how we operate, how we treat our employees, our impact on the environment, and how we engage with our community.

Companies undergo a rigorous assessment by B Lab, where they must prove they are making a genuine, measurable positive impact in all aspects of their business. It’s not just a stamp on a label - it’s a commitment to continuous improvement and accountability.

This assessment is split into 5 sections: Governance, Workers, Community,  Environment, and Customers - companies must score at least 80 points to become a B Corp. TrueStart, upon our first certification scored a whopping 99.6!

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B Corp vs. Fairtrade vs. Organic: What’s the Difference?

We get this question a lot! While all three focus on ethical and sustainable practices, they measure different things:

  • Fairtrade - Ensures fair wages and working conditions for farmers and workers in developing countries but doesn’t look at the company as a whole.
  • Organic - Focuses on farming practices, meaning products are grown without synthetic pesticides or fertilisers. However, it doesn’t necessarily mean fair wages or sustainable packaging.

  • B Corp - Covers everything - ethical sourcing, sustainability, fair treatment of workers, social impact, and responsible business practices. It’s the most comprehensive, holistic certification that evaluates the entire business, not just one aspect.
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Why Become a B Corp

We decided to become a B Corp because this ethical, sustainable approach to business is exactly what our founders, Helena and Simon, always envisioned for TrueStart.

TrueStart exists to spread massive positive energy and make people feel amazing, with clean, healthy, vibrant, tasty coffee that does not compromise on people or the planet.

Our B Corp journey started in 2021 when we certified as a B Corporation with a whopping score of 99.6. So what does this impact look like?

Just a few examples..

  • Reducing Our Carbon Footprint: We moved our drinks production to the South West, saving 2.2 tonnes of CO2 with every regular small batch produced, while also helping to create and safeguard jobs.

  • Supporting Local Business: We shifted our warehousing & logistics to a fantastic local family business that shares our values.

  • Social Impact: TrueStart donated over 10,000+ Magic Breakfasts last year, making sure no child or young person is too hungry to learn.

  • Investing in Education & Inclusion: We’re focused on improving understanding of neurodiversity, inspiring the next generation of entrepreneurs and raising awareness of neurodivergence in the workplace.

  • Health & Wellbeing: We have donated 3,950 coffees to our charity partner Mental Health Swims! Our contribution has also trained 12 new volunteer swim hosts, so that 4 new Mental Health Swim locations can open up! 

..and so much more!

So, as you can see, becoming a B Corp isn’t just about achieving certification - it’s about continuously striving to do better for people and the planet.

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